PROJECT NAME

Aim for the stars

ROLE

Art Direction

Copywriting

Concept

Faced with increased competition on their holiday booking site, Click&Go decided to lean into an area where they enjoy a considerable advantage over their rivals – customer service.

Designed to not only reassure customers, but also plant a seed of doubt with anyone considering booking with a rival platform, our creative approach was to weave their Trustpilot rating amidst the sort of dreamy, wanderlust-inducing vacation spots that get people dreaming about going on holiday in the first place. 

Thanks to some Midjourney AI magic coupled with Photoshop, we were able to conjure up a range of stunning holiday destinations, without the hefty price tag of having to visit a range of stunning holiday destinations. 

This campaign spanned Social Video, Digital Display, and Radio.