PROJECT NAME

Miss Fantasia

Weapons of Mass Seduction

ROLE

Concept

Copywriting

Miss Fantasia wanted to broaden its customer base and knew that despite being curious, many punters were still a bit anxious about entering a sex shop. Our solution was to make Miss Fantasia’s a less intimidating prospect, depicting it as a more naughty than dirty and more fun than fearsome, with a series of comic customer service maxims. As well as pres, an innovative media campaign in local pubs and clubs also targeted people when they were less likely to be inhibited or anxious about visiting the shop.