PROJECT NAME

Find yourself on Netflix

ROLE

Concept

Copywriting

Copywriting

A pitch winning idea for AKQA London.

The highly intuitive nature of Netflix’s recommendation engine means the more shows you watch, the more accurate its recommendations become. Leveraging preconceptions we have about celebrities, our approach was to suggest that not only would the recommendation engine uncover shows you’d be very surprised to enjoy, that they’d also rub off on you…That you’d ‘Find yourself on Netflix’.