PROJECT NAME

This is a fan's World

ROLE

Concept

Copywriting

To harness their support of the Premier league, we created a campaign positioning Carlsberg’s as an authentic football supporter, one with a deep understanding of the highs, lows and conflicting emotions that stalk the mindset of true fans.

Adaptable to almost any topical football issue, the ‘Half-full, half empty’ executions are designed to be provocative, inviting the audience to participate in @CarlsbergFansWorld a hub of opinion debate and conflicting emotions around the Premier League.