PROJECT NAME

Coco Pops Straws

— ROLE

Concept

Copywriting

Coco Pops straws make it easier for mums to smuggle milk into their kids’ diets. Our job was to make it easier again, by making kids want them in the first place. We devised a campaign ‘make milk fun’ and a visual that brought the proposition to life in a manner engaging to both kids and their mums.

Awards: Cannes Lions Nomination, Kinsale Silver Shark Winner.

PROJECT NAME

Crunchy Nut – Get your own

ROLE

Concept

Copywriting

Crunchy Nut is one of the most tasty breakfast cereals, a point Kellogg’s wanted to highlight to their 18 – 35 year old target customer. Our solution was  ’Get your own’, a campaign which highlighted Crunchy Nut's deliciousness by depicting customers' reluctance to share it. 

PROJECT NAME

Special K – Stocking

ROLE

Concept

Copywriting

Kellogg’s were launching a new, low calorie Special K snack bar around Christmas. We saw this as an opportunity to deliver the weight control / stay slim message wrapped up in seasonal iconography.