PROJECT NAME

Don't be alarmed.

Be PhoneWatched

ROLE

Concept

Copywriting

Art Direction

Copywriting

Concept

A through the line campaign positioning PhoneWatch as Ireland’s leading home security company, highlighting how their new alarm systems offer customers added reassurance by responding to smoke and leaks as well as break-ins.

The campaign ran as VOD, Video Posts, Instagram Stories as well as Radio and out of home.